Ideas, without the filler
From the blog.
Insights on B2B growth, go-to-market strategy, conversion, and the systems that make marketing useful.
Paid ads
How to Get Quality Leads from Meta Ads (Not Just Cheap Ones)
Cheap Facebook leads that never answer the phone? Form setup, qualifying questions, follow-up speed and the metrics that actually matter.
01Lead conversion
Why Your Leads Aren't Converting, and Why More Traffic Won't Fix It
312 leads came in. Four closed. The problem wasn't lead generation—it was everything that happened after someone enquired.
02Sales systems
Your Sales Team Isn't the Problem. Your System Is.
A founder blamed his sales team for poor conversion. The real issue was no routing rules, one pipeline for everything, and zero segmentation.
03Automation
Why Automating Your Follow-Up Might Be Making Things Worse
Sending every lead the same message means automation just helps you do the wrong thing faster.
04Sales systems
Lead Response Time: Why Your Team Is Slower Than They Think
A rep said he always followed up fast. The data showed two hours and fourteen minutes.
05Lead conversion
What Should Happen in the First 5 Minutes After a Lead Enquires
Most businesses take 45 minutes to respond. Here is what a connected first five minutes should look like.
06Marketing strategy
The 90-Day Marketing Plan for a Startup With $0 Budget and One Marketing Manager
Get cited by AI, live in dark social, and build one useful free tool. No paid ads. No 47-page strategy deck.
07Marketing strategy
What Are the Best Digital Marketing Strategies for 2027?
AI visibility, email, conversion optimisation, and lead systems matter more than chasing every new channel.
08Next step
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