Independent marketing agency · Sydney
Strategy.
Creative.
Results.
We're a marketing agency for businesses that are done guessing what works. We build brands, run campaigns, generate leads, and manage the systems that make it all stick.
Based in Sydney. Working everywhere.
What we do
Six things. All connected.
Brand strategy & identity
We build positioning, messaging, and visual identity systems that make your business the obvious choice in your market.
Campaigns & advertising
We build and manage paid campaigns across Meta, Google, and LinkedIn that generate enquiries and revenue, not just impressions and clicks.
Lead generation & funnels
We build landing pages, lead magnets, and conversion funnels that turn visitors into conversations and conversations into clients.
Website design & UX
We design fast, clear websites that make it easy for the right people to understand, trust, and choose you.
Content marketing
We build content engines that publish consistently, build authority, and generate inbound leads—strategy, copywriting, and production managed for you.
Data & analytics
We connect your marketing data and turn it into clear decisions about what to keep, fix, and stop.
How we work
Clear thinking.
Then useful action.
Discovery
We ask questions, inspect what is working, and find the real gaps.
Strategy
A clear, prioritised plan—not a 47-page deck nobody uses.
Build
We create the brand, website, campaigns, funnels, and systems the plan needs.
Run
We manage, measure, optimise, and keep the whole system moving.
The Growth Engine
One system. Everything connected.
Website, CRM, email, SMS, AI chatbot, booking, and lead follow-up. Built and managed by one team.
The problem
Marketing that costs money and returns nothing.
The ads run. The posts go out. The invoices arrive. Meanwhile the phone stays quiet, and nobody can tell which dollar did what.
BAKAYA is run by Rahul Bakaya—15+ years in marketing and former Regional Head of Marketing at Alteryx Australia & New Zealand. We build the system underneath your marketing, then run it.
Ideas
From the blog.
Paid ads
How to Get Quality Leads from Meta Ads (Not Just Cheap Ones)
Cheap Facebook leads that never answer the phone? Form setup, qualifying questions, follow-up speed and the metrics that actually matter.
Lead conversion
Why Your Leads Aren't Converting, and Why More Traffic Won't Fix It
312 leads came in. Four closed. The problem wasn't lead generation—it was everything that happened after someone enquired.
Sales systems
Your Sales Team Isn't the Problem. Your System Is.
A founder blamed his sales team for poor conversion. The real issue was no routing rules, one pipeline for everything, and zero segmentation.
Recommendations & reviews
In their words.
Rahul is a great marketeer and knows this stuff. He ran FB ads for Homez Buyers Advocacy and gave us an exceptional service. Would highly recommend Rahul.
Buildnex
October 3, 2026 · Google review
Has been a great working with Rahul as he helped us put strategic marketing plan in place moving forward for our company. Some great initiatives have been started already. Rahul has great marketing and strategic skills which will benefit anyone looking for help with their marketing efforts . Thanks
Manish Azad
Local Guide · 23 reviews
October 2, 2026 · Google review
I had the pleasure to hire and manage Rahul as ANZ leader during my time as VP, International Marketing at Alteryx. Rahul was instrumental in executing the playbook to generate and grow demand at a scale in a new region, in tight partnership with his Sales counterparts. He knows how to lead and motivate a team, develop strong marketing strategies, and cultivate positive relationships across the organisation, with an outstanding work ethic and positive attitude. I can't wait to witness his many accomplishments in the future!
Chiara Pensato
Marketing Leader | Global GTM & Growth Strategy | Brand, Digital, Demand Gen & Operations | Driving Scalable Impact in Enterprise Tech
February 26, 2025 · LinkedIn
Next step
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