Strategy.
Creative.
Results.

WHAT WE DO

Six things. All connected.

Discovery

We get on a call. We ask questions. We look at what you're doing now, what's working, what's not, and where the gaps are. If we think we can help, we'll tell you how. If we can't, we'll say that too.

Strategy

We map out the plan. Who you're talking to, what you're saying, where you're showing up, and how leads move through your system. No 47-page deck. A clear, prioritised plan you can actually follow.

Build

We build the brand, the website, the campaigns, the funnels, the CRM, the automations, whatever the strategy says you need. You review and approve. We launch.

Run

We manage it monthly. Content goes out. Campaigns get optimised. Leads get followed up. Pipeline gets reviewed. You get a report and a strategy call. The system runs whether you're watching or not.

BAKAYA was founded by Rahul Bakaya. 15+ years in marketing across SaaS, proptech, real estate, fintech, and professional services. Former Regional Head of Marketing at Alteryx (Australia & NZ). Author of "How to Explain SEO to Your Boss."

We started BAKAYA because we kept seeing the same thing: businesses spending money on marketing and getting nothing back. Not because the ads were wrong or the content was bad. Because nobody had built the system underneath it.

So we build the system. And then we run it.

Based in Sydney. Working with businesses across Australia and beyond.

Chiara Pensato

VP, International Marketing

Alteryx

"Rahul was instrumental in executing the playbook to generate and grow demand at scale in a new region, in tight partnership with his Sales counterparts. He knows how to lead and motivate a team, develop strong marketing strategies, and cultivate positive relationships throughout the organisation."

Siddharth Bose

GTM | Digital Transformation

Autonomous Enterprise

"Rahul is inarguably one of the most accomplished marketing professionals I have worked with. He has been instrumental in building from scratch and scaling the marketing vertical. He brings vast experience of working with some of the top brands in the industry covering trade shows, marquee conferences and white glove C-suite tables."

Sahil Naqvi

Client Value Lead

SAP ANZ

"I am delighted to write this recommendation for Rahul. He is someone who brings immense value to any marketing & demand generation initiative. Rahul is a strategic marketer who can develop and execute comprehensive marketing strategies that drive measurable results. His command of content and content strategy is exceptional."

Sumeet Herlekar

Founder

Sozia

"I highly recommend Rahul for any marketing leadership role. He is an exceptional marketing professional who consistently delivers outstanding results. Rahul's passion for his work is evident in everything he does. He is a results-driven individual who possesses a deep understanding of marketing strategies that drive growth and revenue."

JJ Phillips

Director

Sales and Marketing

"Rahul truly is the genuine article when it comes to Marketers. He lives and breathes the sales and marketing partnership and executes flawlessly. Rahul's Alteryx journey began as our very first Marketer in country and he immediately set about implementing some of the most innovative field marketing programs in the industry."

Andrew Inkpen

Senior Marketing Leader

B2B SaaS Demand Gen

"In my 1.5+ years working with Rahul, I never met an outstanding and highly skilled manager until I started working with him. Rahul's management skills are incomparable. He is the only manager I have felt I can have 101% complete trust in all things work and personal related."

Sam Shetty

Group CEO

E-web Holding Pty Ltd

"Rahul is a great resource when it comes to digital marketing with sound knowledge across all channels. My dealing with Rahul while at ShoreTel was an amazing experience. He always has a creative, positive outlook and he's good at organizing and bringing people together. His presentation style is engaging and thorough."

Rudi Savage

Head of Partnerships

Celigo | APJ

"Rahul is a creative thinker who possesses a can-do attitude. Rahul is a pleasure to work with. I recommend him to any organisation that chooses to take benefit from his diverse skills."